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About Us

Umraa'o for all things beautiful

OUR STORY

Umraa'o is an online store inspired by the legendary 'Umraa'o Jaan' loved by millions across South Asia.

Our aim is to promote handmade work from artisans and bring to our shoppers a single point where they would find unique, bespoke items.

At the same time we would like to celebrate timeless crafts and skills that are an amalgamation of vintage, classic and boho aesthetics.

Each piece of Jewelry is unique and sourced or created with much love and attention to detail by our skilled craftsman both from India & Pakistan.

Umraao is the result of our founders diverse journey of travels across the globe. Where the inspiration has always been the work crafted by local artisans which is eclectic, ethnic and handmade.

We want this space to be a one stop destination which showcases curation and design esthetic for the little things in life that are deep rooted in our history of tradition of south asia.

I love the pieces of jewelries that i have purchased from Umraao. They are unique and one of a kind and very rare to find elsewhere. I always get complimented on them whenever i wear them.

- Meenu